Zuru has detailed a new addition to the current Smashers series as it looks to fuel what has already been a strong start for the Smashers Dino collection here in the UK.
The Zuru Smashers Epic Dino Egg brings a new play pattern to the stable, with the focus on the giant unboxing trend, as well as slime, construction and more. Launching in July 2019, the Epic Dino Egg is designed to be smashed open, before giving kids an engaging unboxing and construction experience.
Each egg includes a giant yoke that holds over 20 surprises for kids to work through, before uncovering the Smash-O-Saur Dino. All of the Smash-O-Saurs bones are hidden within different compounds for kids to excavate from the putty, slime, fizzing volcanos and dino dirt.
Once you have collected all your bones, you can construct your epic Smash-O-Saur. There are three to collect. Each Epic Dino Egg includes six Smash Egg Smashballs, digging tool, scratch-map, and highly requested Smash Egg rebuilder.
The brand is supported by an extensive TV campaign, influencer unboxings, PR, digital and social content and live activations. A tailored campaign will be implemented for the Epic Dino Egg from the summer.
“We’re really excited to bring a new element to our Smashers range,” said Adam Woods, global creative director, Zuru. “With collectables as a noted growth leader in the toy industry, we continue to invest heavily in to our collectible brands.
“Smashers offer an innovative way to play with attractive price points across all skus. Since we launched the first series in December 2017, Smashers has been featured as one of the fastest growing new toy brands in the UK. Latest global figures confirm that over 32 million Smashballs have been smashed and there are thousands of unboxing videos on Youtube amassing over 80 million views.”
Each Smashers character is housed inside an iconic Smashball. Kids can only discover which ones they’ve collected by smashing the Smashball open. Once unboxed, children can collect and trade Smashers – as each one has its own Smash Point Value™ allowing for extended play.